Advanced Seminar on Media Management
高级媒体管理研修班
Monday
9:00 AM to 10:00 AM, Welcome Lecture 欢迎致辞
10:30 AM to 11:30 AM, Campus Tour 校园参观
12:00 PM to 1:30 PM, Lunch Break 午餐
2:00 PM to 4:30 PM, Visit at Bloomberg 参观彭博财经新闻公司
5:30 PM to 7:30 PM, Welcome Dinner 欢迎晚宴
Tuesday
9:00 AM to 11:30 AM
Media Ownership and Regulation in the U.S. 美国媒体控制和管理
Speaker: Professor Eli Noam
12:00 PM to 1:00 PM, Lunch Break 午餐
1:30 PM to 4:00 PM, Visit at Times Warner 参观时代华纳集团
Wednesday
9:00 AM to 11:30 AM
Challenges to Today's Print Media Publishing Business Model & It's Impact on
Journalism 当今平面媒体出版业商业模式的挑战
Speaker: Donald Brown, previous chief editor of Times Inc. 前时代周刊主编
12:00 PM to 1:00 PM, Lunch Break 午餐
1:30 PM to 4:00 PM
Publishing in The World of Convergence: Case Study of How to use Print/Online/Events
in Positioning Your Brand To Advertisers 国际出版整合案例分析：品牌定位
Speaker: Frank Reilly
Thursday
9:00 AM to 11:30 AM
Major Issues in Television 电视业的主要问题
Speaker: Andrew Tyndall, Tyndall Report
12:00 PM to 1:00 PM, Lunch Break 午餐
1:30 PM to 4:00 PM
Reality Shows Take Over TV Entertainment 真人秀电视娱乐节目
Speaker: Ned Martel, Men’s Vogue
Friday
9:00 AM to 11:30 AM
TV Production 美国电视短片制作
Speaker: Professor Gary Shimokawa, Kanbar Institute of Film and TV, New York
University, directed and produced shows for over 35 years totaling over 600 episodes.
纽约大学坎巴电影电视学院教授，制作超过600 支电视短片
12:00 PM to 1:00 PM, Lunch Break 午餐
1:30 PM to 4:00 PM, Group Discussion 小组讨论
Saturday
Campus Visit at Yale University
参观耶鲁大学
Sunday
Campus Visits at Harvard University and MIT
参观哈佛大学和麻省理工大学
Monday
9:00 AM to 11:30 AM
Art of Reporting 新闻报道的艺术
Speaker: Columbia Journalism School Professor Seymour Topping, Managing Editor of
The New York Times; President, American Society of Newspaper Editors; 哥伦比亚大
学新闻学院教授，纽约时报前主编，美国报纸编辑协会主席
12:00 PM to 1:00 PM, Lunch Break 午餐
1:30 PM to 4:00 PM
New Media and Their Development, Trends & Influence 新媒体的发展趋势和影响
Speaker: Columbia Journalism School Professor Aaron Adam Glenn 哥伦比亚大学新闻
学院教授
Tuesday
9:00 AM to 11:30 AM
Management Strategies in Media I 媒体管理策略
Speaker: Columbia Business School Professor Ava Seave, Principal of Quantum Media,
Consultant to Media and Entertainment Companies
12:00 PM to 1:00 PM, Lunch Break 午餐
1:30 PM to 4:00 PM
Management Strategies in Media II 媒体管理策略
Speaker: Columbia Business School Professor Ava Seave, Principal of Quantum Media,
Consultant to Media and Entertainment Companies
Wednesday
9:00 AM to 11:30 AM
Advanced Production of Film 电影制片
Speaker: Professor David Irving, Kanbar Institute of Film & Television, New York
University 纽约大学坎巴电影电视学院教授
12:00 PM to 1:00 PM, Lunch Break 午餐
1:30 PM to 4:00 PM, Visit at NBC Studio 参观NBC 摄影棚
Thursday
9:00 AM to 11:30 AM
Production Management 制片管理
Speaker: Professor Kenneth Dancyger, Kanbar Institute of Film & Television, New York
University 纽约大学坎巴电影电视学院
12:00 PM to 1:00 PM, Lunch Break 午餐
1:30 PM to 4:00 PM, Visit at News Corporation 参观新闻集团
Friday
9:00 AM to 11:30 AM
Management of TV Networks 电视网络管理
Speaker: Erica Gruen, Former President of Food Network 美食频道前总裁
12:00 PM to 1:30 PM, Closing Reception 结业宴会